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Attitude Motivation
Defined
Attitude motivation is about how people think and feel. "It
is their self-confidence, their belief in themselves, their attitude to life
– be it positive or negative. It is how they feel about the future and how
they react to the past."4
Becoming a Motivational Leader
To become a
motivational
leader, you start with
motivating yourself. You motivate yourself with a big
vision, and as you move progressively toward its
realization, you
motivate
and enthuse others to work with you to fulfill that vision...
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The Power of Emotions
Financial rewards, such as performance bonuses and an equity stake in
the financial results, do encourage people to conserve resources and produce
results. But the kind of ownership that really generates energy is not
economic. It is emotional. It gives people a sense of responsibility and
makes them feel that their actions make a difference. Great
leaders generate a spirit of
teamwork and create a
mutual
learning and coaching environment that gives people a sense that they
are a valuable member of the team and create a feeling that "we are all in
this together, and we will succeed of fail, based on the actions of each
person."10
Inspiring Culture
Do you want to encourage extraordinary
performance from your people? Do you want them to do great things?
If yes, then you must create an
inspiring corporate culture
to inspire and
energize them...
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10 Roles of an
Inspirational Leader
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Motivate,
inspire and
energize people,
recognize achievements.
Financial
rewards do encourage people to produce results.
But the kind of
ownership that really
generates energy is not financial. It is emotional. Set
stretch goals – they energize people. Become a positive,
encouraging person. Give people a sense of responsibility and make
them feel that their actions make a difference.
Communicate with people frequently and praise them...
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Energizing Employees
"What
energizes people is
the broader horizon, the excitement of new challenges and big
opportunities. When their leaders offer this excitement, people come
alive."5
The one-on-one relationships that individual workers have
with their managers, and the trust,
respect, and consideration that their managers show toward them on a daily
basis are also at the core of an energized workforce.
"Getting the best out
of workers is above all a product of the "softer" side of management
– how
individuals are treated, inspired, and challenged to do their best work -
and the support, resources, and guidance that is provided by managers to
help make
exceptional employee performance a reality."6... More
Providing the
Strategic
Direction
The logic, uniqueness and discovery that make your
strategic intent come to life are
vitally important for employees. They have to understand, believe and
live according to it.
Strategy should be a
stretch exercise, not a fit exercise. Expression of strategic intent is to help individuals and
organizations share the common intention to survive and continue or extend
themselves through time and space.
Case in Point
Wall-Mart
In his 10
Rules for Building a Business Success, Sam Walton, the Founder of
Wall-Mart writes:
"Appreciate
everything your associates do for the business.
A paycheck and a stock option will buy one kind of loyalty. But all of us
like to be told how much somebody appreciates what we do for them. We like
to hear it often, and especially when we have done something we're really
proud of. Nothing else can quite substitute for a few well-chosen,
well-timed, sincere words of praise. They're absolutely free
–
and worth a fortune."...
More
Case in Point
25
Lessons from Jack Welch
Though many at GE have been good at their jobs,
and have been able to motivate and
explain, but no one has
Jack Welch's ardor. He was GE's
number one cheerleader and called himself "the advertising
manager of our company." He had the zeal and the optimism and a lexicon of a
winning football coach: "exciting", "remarkable", "staggering",
"incredible". These are the words Welch employed to describe one of the
powerful enterprises in the world.9
As W. James McNerney Jr., head of GE Aircraft
Engines, noted: "The excitement comes from within him and is extremely
contagious. He's a tremendous motivator. He's excited and he gets you
excited and you're always moving forward. He keeps it
simple. The differentiator between GE and many other companies is that
there are more people moving in the same direction and with the same
enthusiasm. Jack might like this on his tombstone. 'I wasn't smarter that
anyone else, but I helped 270,000 people make me look smarter than most.' "
Lead: The genuine leader
is someone who can express a vision and then get people to carry it out,
says Jack Welch.
Create a vision and then ignite
your organization to make this vision a reality.
Get people so passionate
about what they are doing that they cannot wait to execute this plan. Have
great energy,
competitive spirit and the ability to spark excitement and
achieve results.

5 Characteristics of a Winning Team
Rewards:
The greatest team management principle
is that the things that get rewarded get done. You get what you reward.
Rewards include doing the things people enjoy doing, recognition, and
money. By rewarding collective achievements you inspire and promote
teamwork...
More
Case in Point
Silicon Valley: The Fun Factor
Do you really want to know what is deep inside, at the core
of Silicon Valley and what makes is tick? "The truth is ... it's a ball!
Hard work combined with hard play – at every level, from executive down and
back up again." People don't only work hard, but also have
a lot of
fun at the same time. And they are not just having fun, but planning it and
making it part of their culture. This is the spirit that truly enables
relentless innovation and creates
innovation-adept culture.

Launching a Crusade...
Believe In and Encourage Your People...
The Power of the
Relentless Growth Attitude...
Knowing People...
Caring About Your People...
Emotions Determine Everything...
Corporate Vision: Providing Purpose, Direction, and
Motivation...
Difference Between What Managers and Leaders Do...
Strategies for Meeting the Social and
Esteem Needs of Team Members...
Creating
New Avenues for
Growth...
Involving Everyone...
Harnessing the Power of Diversity...
Case in Point Monsanto...
Case in Point GE...
Case in Point Silicon
Valley Firms...

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