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Developing a Technological Vision Ensuring the Clarity of Approach and Focus |
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By Vadim Kotelnikov, Founder, Ten3 BUSINESS e-COACH Innovation Unlimited!, 1000ventures.com
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"The greatest thing in this world is not so much where we are, but in which direction we are moving." Oliver Wendell Holmes |
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Why Technological Vision? Studies of successful large innovative firms conclude that all of them had found ways of overcoming the problem of short-term pressures. However, not all companies with a long-time horizon are innovative and long-term horizons alone do not lead to innovativeness. Success comes from the fact that a few key individuals have a broad vision of what their organizations can accomplish for the world.
Successful companies would also have a
strong market orientation at the top of the organization and explicit
mechanisms to force market-technical interactions lower down. It is the
clarity of approach and focus, and the ability to communicate this to other
stakeholders, which helps to obtain strategic investments required for
long-term success in acquiring and exploiting technology.
Impact of Meta-Technologies
Meta-technology are those which have the
capacity to radically transform many sectors of the global economy.
Meta-technologies can create both problems and opportunities for your
organization as their potential application spreads through different
industries and countries. These technologies can change patterns of supply
and distribution, bases of competition, and your company's core products and
processes. Examples of meta-technologies include information and
communication technologies; nanotechnology; new biotechnology; new synthetic
materials; and new energy production and transmission technologies.
3 Strategies of Market Leaders
Case in Point
Silicon Valley Companies: Deciding If
Your Innovation Portfolio Has Enough Stretch
Adapted from
Relentless
Growth, Christopher Meyer
Balance between revolutionary and
evolutionary initiatives. First, Silicon Valley companies assess the
overall balance between revolutionary and evolutionary projects. The
ultimate arbitrator of portfolio stretch if the innovation leaders
judgment, experience, intuition, and luck...
More
Steve Jobs' 12 Rules of Success
Strive to become a
market leader. Own and control
the primary technology in everything you do. If there's a
better technology available, use it no matter if anyone else is not
using it. Be the first, and make it an industry standard...
More
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Bibliography:
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"Liberation Management", Tom Peters
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"The Project Manager's MBA", by D.J. Cohen and R.J. Graham,
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"ICB - IPMA Competence Baseline", by International Project Management Association (IPMA)
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"Extreme Management", Mark Stevens
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"Relentless Growth", Christopher Meyer,
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"Leading Change", James O'Toole,
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"It's not the BIG and eats the SMALL... it's the FAST that eats the SLOW", Jason Jennings and Laurence Haughton
