Inspirational Business Plan: Successful Innovation
Why Venture Strategies?
The most successful companies are those that have developed
aggressive venture strategies and have made ventures critical components of
their strategic and operating success. For today's corporations, traditional
efficiency improvements and "synergistic" acquisitions are no longer sufficient
sources of growth in most industry segments that had grown crowded and
hypercompetitive. The new challenge is to search for emerging "white space"
opportunities, "new-business creations that would meet the unmet, unserved
needs of customers in emerging markets."1
In ventures, large and midsized companies can discover a
growth they are striving to achieve. New business creation has become central to achieving
strategic and financial objectives of market champions. "Silicon Valley wouldn't exist if big companies couldn't identify technology
and market opportunities and move with speed to capitalize on them", says
Mike Moritz of Sequoia Capital Partners.
Blue Ocean Strategy:
Blue Ocean Strategy is about
The six principles drive the successful
execution of Blue Ocean Strategy.
These principles attenuate the six risks...
3 Strategies of Market Leaders
The market leader is dominant in its industry
and has substantial market share. If you want to lead the market, you must
be the industry leader in developing new
business models and new products
or services. You must be on the
cutting edge of
new technologies and innovative
business processes. Your
customer value proposition must offer a superior solution to a
customers' problem, and your product must be well
today's era driven by systemic
innovation, acquiring and integrating
know-how, and technologies has become an efficient route to growth and a
strong alternative to internal research and product development.
and integration of ventures is an effective method for supplementing a
product and business portfolio with the best available technology, as well
as enter emerging markets, with speed.
The Art of Innovation: 9 Truths
By: Guy Kawasaki
Jump to the next curve. Too many companies duke it out on the
same curve. If they were daisy wheel printer companies, they think
innovation means adding Helvetica in 24 points. Instead, they should
invent laser printing. True innovation happens when a company jumps to
the next curve – or better still, invents the next curve, so set your
spinouts, a new form of creating and financing a high-tech company has
become very popular. This novel approach has a number of advantages over a
merger or acquisition and it plays an increasingly high role for high-tech
A spinout enterprise differs from a spin-off.
Spinouts remain closely tied to the company that developed them. In most
cases, the ties are both financial and operational. Financial ties can be
enforced through interlocking of stock ownership and financial oversight by
the parent company. Operational ties may include shared professional and
administrative services as well as marketing and leadership support.
New ventures established as independent
companies can more readily fulfill their potential. In this case, the
entrepreneurs do not have to argue with superiors or put up with
To achieve their growth objectives through
ventures or in-company startups,
many corporation may need to change their mindset and organization concept,
loose controls and provide an enabling environment to empower the venture
manager. They need also to adopt the
business systems approach to managing projects aimed at development of
innovative products or services...
Corporate Investing in External Ventures
investing in new technologies and emerging markets has become a vital
component of corporate strategies in the
new economy driven by small innovative firms. Partnership between small
innovative firms and large corporation is mutually beneficial. While
entrepreneurial companies can identify technology and market
opportunities and move faster to capitalize on them, they can achieve
enormous leverage through technology and distribution agreements with large
global corporations. Herein lies strategic opportunity for large
In United States in 1994, only 2% of venture
capital investments was corporate venture capital, but in 2000, corporate
venture capital accounted for 17%, nearly $20 billion... More
Achieving Top-line Growth...
Launching a Crusade...
to Business Development...
Fuzzy Front End...
Building a Fast-Growing Company...
Radical Project Management (RPM)...
Managing Projects as External Ventures...
Four Success Factors
Relating to Venture Management...