Winning Customers, How To Win Customers, Winning Customers, How To Win Customers, Winning Customers, How To Win Customers, Winning Customers, How To Win Customers, Winning Customers
 |
Ten3 Business e-Coach – Your 360 Achievement Catalyst! Unique source of unlimited inspiration, innovation and growth! |
|
Our selected customers:
|
We invented
inspirational Business e-Coaching in 2001
Ten3 Smart Mini-course
Synergistic Value Creation, Marketing and Selling
100 PowerPoint Slides + 100 half-page Executive Summaries
Learn – fast! – and make powerful presentations!
|
Ây: Vadim Kotelnikov
Author and Founder The World's #1 in Business e-Coaching – Your unique source of inspiration, innovation and unlimited growth! |
 |
|
SMART e-Course – Synergistic, Motivational, Achievement-oriented, Rapid, Technology-powered
|
Six Chapters |
|
Contents
1. Customer-focused Corporate Strategies The Wheel of Synergistic Marketing and Selling Best Practices: 10 Lessons from Konosuke Matsushita See the slide Balanced Business System See the slide The Tree of Business See the slide Customer-focused Corporate Vision See the slide Best Practices: 8 Best Practices of Successful Companies 9 Basic Sources of Growth Competitive Strategies: 3 Generic Business Strategies Competitive Strategies: Survival vs. Market Leadership See the slide Success Story: 7-Part Competitive Strategy of Microsoft 4 Types of Marketing Warfare Erecting Barriers to Entry Barriers to Market Entry: New Entrant's View Creating Sustainable Profit Growth: 9 Questions to Answer Balancing Outside-In and Inside-Out Strategies Fast Company: Establishing Corporate Guiding Principles 2. Creating Innovative Customer Value Customer-driven Innovation: 7 Practice Tips The Tao of Customer Value Creation See the slide Solve Your Customers' Problems Creatively Engaging Cross-functional Teams Business Model: Converting Innovation To Economic Value Success Story: New Direct Business Model of Dell Computers Success Story: Unique Customer Value Created by Amazon.com Value Chain Lean Supply Chain and Customer Relationships Lean Value Chain Extended Enterprise Core Competences Strategic Alliances Virtual Integration Best Practices: Characteristics of Most Successful Companies New Product Development: Keys To Successful Market Learning New Product Development: A Different Role of Prototyping 3. Marketing Strategies The Tao of Marketing Innovation The Top 10 Laws of Marketing Business Intelligence System Market Development Trend Psychographic Classification of Customers Marketing Strategy Development Designing Your Core Marketing Message (CMM) Differentiation Strategy: 3 Parts and 4 Steps Strong and Weak Differentiation Strategies Positioning: 7 Tips Best Practices: Positioning Statement Development by Unisys Strategic Brand Management What Your Brand Is Brand Equity Investment In Brand Building and Marketing of a New Product Effective Advertising: Tips for Satisfying Different Types of People Effective Advertising Slogans Knowing People: Preferred Modes of Thinking Differentiating With Different Types of People Emotional Marketing Emotional Marketing: Color Intelligence Buzz Marketing Relationship Marketing and Selling 4. Effective Selling and Related People Skills Selling Is Problem Solving Synergistic Selling Customer Value Proposition Unique Selling Proposition (USP) Effective Pricing: Strategies and Principles Success Story: Innovative Revenue Model of Xerox Corp. Selling Process and Your Selling Skills Irresistible Sales Communicator Selling By Asking Questions The Role of Your People Skills The Tao of Building Relationships Effective Communication: The Map Is Not the Territory 3 Ways Your Message Is Conveyed Six Fundamental Patterns of Cultural Differences Cross-cultural Communication: an Example of a Gesture Meanings The Tao of Cultural Intelligence Listening To Your Customers Ten3 Survey Results: People Prefer To Talk To Great Listeners Effective Listening: Barriers and Techniques The Tao of Effective Listening See the slide The Tao of Influencing People Rapport – the Key to Influencing People How To Make Effective Presentations Effective Negotiating: 9 Principles Closing the Sale: 10 Different Sale Closing Techniques Failure As a Stepping Stone to Success 5. Retaining Customers Customer Retention: Benefits and Strategies Why Companies Lose Customers Delivering Superior Value To Win Customer Loyalty Customer Satisfaction: Main Benefits and How To Achieve It Customer Care Coaching In the Workplace Customer Relationship Management (CRM) Customer's Perception of Quality The Tao of Value Innovation See the slide The Tao of Business Process Innovation 6. Growing Together Service-Profit Chain Customer Intimacy Customer Training Success Story: Innovative Market Segmentation by Dell Computers Lessons from Michael Dell: Turn Your Customers Into Teachers Customer Partnership: Involving Your Customers as Co-innovators |
Sample Ten3 SMART Lessons (Slide + Executive Summary)
Customer Care As the Mindset of Business Success Customer care is not a technique, it is a mindset. It is a customer-focused corporate mindset and culture that inspires teams to keep creating and delivering extraordinary customer value and thus helps companies acquire new customers, provide superior customer satisfaction, and build customer loyalty. New Definitions of Value In the new rapidly changing economy, the focus must be on the way in which the nature of value is changing, involving new ways to price goods, information and emotion. The implication of these new forms of exchange is a transfer of power from the producer to the customer. There are multitudes of values present in every buyer-seller exchange: economic, informational and emotional. These exchanges increasingly happen so fast that there is no time to translate them into precise monetary terms. Businesses will need to identify these hidden values and think more accurately about their worth before accepting the price proposed. The implications are profound. Companies will need to think in terms of offers, which involve merging products and services to exploit their knowledge to give customers a value-added experience, not just "selling them stuff". (Adapted from: "Blur", Davis, S. and Meyer, C.) New Systems Approach To Marketing and Selling “Selling, in the old days, was largely and act of personal heroism,” writes Michael Hammer in his book Agenda. “The key to successful selling was knowing the products and the customers. The effective sales rep would present his or her product or service in the best possible light, forge a bond with the buyer, and triumph over the competition.” “This approach has little to do with the way sales are made in today’s real world. Today's customers don't want products; they demand solutions, and solutions don't come in a box. They must be designed, fashioned to meet the customer's specific needs. Making such sales takes a lot more than personal charisma. Today's selling is SYSTEM SELLING, solution selling, consultative selling; it entails analyzing customer needs, designing alternative solutions, scrutinizing costs, developing and implementing systems, and more. This is not the work of a heroic individual sales rep. Modern selling is a team sport, and a complex one at that. Winning at it takes discipline and structure. Making it up as you go along is a recipe for disaster.”
... and much, much more! |
|
100 PowerPoint Slides + 100 half-page Executive Summaries
|
100 Inspirational SMART & FAST Lessons The sooner you start growing, the greater heights you'll reach!
|
Learn & Teach – fast! Instant download! |
Usage for teaching purposes: The presentation can be used on a single computer as often as you wish with any individual or group.
Payment options: Secure Online Credit Card; Wire Transfer; Phone; Fax; Mail/Check/Money Order; PayPal
|
|
 |
