Contents  

1. Corporate Venture Strategies

Achieving Top-line Growth and Bottom-line Results (see slide)

Distinctive Features of Radical Innovation Projects

Radical Innovation vs. Incremental Innovation (see slide)

Internal and External Ventures

Success Story: Spinouts of Thermo Electron Corporation (see slide)

Success Story: In-company Ventures by Corning

Success Story: Corporate Venture Investing by GE Equity

Entrepreneurial Strategies and Skills

5 Critical Success Factors for New Ventures

3. New-to-the-World Product Development

Product Innovation: New Product Types

Characteristics of Most Successful Companies

Engaging Cross-functional Teams

Loose-Tight Leadership

Experimentation – the Key to Discovery

Keys to Successful Market Learning

A Different Role of Prototyping

Keeping Eyes Open for Inspiration

DOs and DON'Ts of a Successful Innovator

High-Growth Business Development Roadmap

3. Creating a Winning Business Model

Business Model: Connecting Internal Inputs to Economic Outputs

7 Elements of a Business Model

Success Story: Amazon.com – Creating Value and Competitive Advantage

The Tao of Customer Value Creation

System Approach to Marketing and Selling

Market Development Trend

Brand Building and Product Marketing

Success Story: Half.com – Innovative Buzz Marketing

Extended Enterprise

Core Competencies

Customer Partnership

Strategic Alliances

Innovative Revenue Models

Competitive Strategies

Differentiation Strategy: Three Parts and Four Steps

Weak and Strong Differentiation Strategies

4 Types of Marketing Warfare

Barriers to Market Entry

Sustainable Competitive Advantage: 5 Criteria

Sustainable Competitive Advantage: Synergy of Capabilities

4. Managing a Radical Innovation Project

Managing Innovation vs. Managing Operation

Radically New Product Development: Key Uncertainties and Discontinuities

Fuzzy Front End

Radical Innovation

Specific Skills of Radical Project Managers

Corporate Innovation System

Strategic Intent

Tips for Making the Vision a Reality

Creating a Relentless Growth Attitude

Innovation Process: Traditional vs. Flexible Model

Project Administration vs. Business Synergies Approach

Managing Innovation Projects: Business Synergies Approach

Leading Systemic Innovation: Empowering Cross-functional Teams

Best Practices: Cross-functional Innovation Teams at Quantum

Top-Line Success = Creative Chaos x Productive Structure

Best Practices: Attributes of Effective Innovation in Silicon Valley

Best Practices: Measuring Innovation by Silicon Valley Companies

Best Practices: Predictive Innovation Measures Used in Silicon Valley

Fast Company

Launching a Crusade

Establishing Corporate Guiding Principles

Owning Your Competitive Advantage

Strategies for Building a Growth Culture

Developing the Fast-paced Flexible Culture

5. Entrepreneurial Leadership

Corporate Management vs. Venture Management

Building Attributes and Delivering Results

Teamwork as a Distinctive Capability

Entrepreneurial Leader: Ten Key Action Roles

Talent, Temperament and Technique Synergy

Lessons from Jack Welch: 4Es of Leadership

Specific Attributes of Entrepreneurial Leaders

Lessons from Silicon Valley Firms: Getting the Most from Knowledge Workers

Leading Change: the 8-Stage Change Process

10 Volatility Leadership Best Practices

Strategic Achievement

Setting Effective Goals

80/20 Strategic Thinking

Turning Failures into Opportunities

Inspiring People

Energizing People

Freedom to Fail

Lessons from Silicon Valley Firms: The Fun Factor

Best Practices: Silicon Valley Companies – Sharing Gain With Employees

Best Practices: Pre-IPO Company Ownership

6. Psychology of Achievement

COCA Principle of Achievement

Achieving Your Goals: 4 Attitudes x 4 Steps

Creating Inevitable Success

There Is No Failure – Only Feedback

Self-Motivation

The Role of Your People Skills

Effective Communication: Understanding People's Perceptions

The Tao of Influencing People

How To Make Effective Presentations

7. Entrepreneurial Creativity

Entrepreneurial Creativity: 4 Intertwined Pillars

Be Different and Make a Difference!

Challenging Assumptions

Thinking Outside the Box

The Tao of Value Innovation

Techniques to Develop Creative Solutions

5 Steps to Entrepreneurial Creativity

 Sample Ten3 SMART Lessons (Slide + Executive Summary)

Two Components of Sustainable Growth Strategy

Sustainable business growth strategy is a practical approach to achieving top-line growth and bottom-line results. The two main sources of sustainable competitive advantage are:

• Continuous Improvement Culture: continuous effort to improve organizational climate and productivity of the core business in response to continuous changes in the marketplace.

• Durable Corporate Venture Strategy: internal investment in innovation and new product/service development, new business creation, and external venture investing in new technologies and emerging markets.

Improvement Strategies versus Venture Strategies

• Improving Processes: Addressing the ever-changing needs of current customers and keeping cash flow healthy. Cost-cutting efforts can build your bottom line.

• Radical Innovation: It is radical innovation and new game changing breakthroughs that will launch your company into new markets, make you a market leader, enable rapid growth, and create high return on investment.

Continuous Change as a Norm

Companies, like any living organism, must become learning organizations that change and adapt to suit their changing environment. “If you don't practice the change management that looks after the future, the future will not look after you,” says Bill Gates. "The tendency for successful companies to fail to innovate is just that: a tendency. If you're too focused on your current business, it's hard to look ahead.“

Two Types of Change in the Marketplace

1. Organic, or continuous, change
2. Radical, or discontinuous, change driven by radical innovation

What is Radical Innovation?

Long-term corporate success linked to the ability to innovate. Although corporate investment in improvements to existing products and processes does bring growth, it is new game changing breakthroughs that will launch company into new markets, enable rapid growth, and create high return on investment.

Radical innovation, concerned with exploration of new technology, is fundamentally different from incremental innovation that is concerned with exploitation of existing technology. Radical innovation is a product, process, or service with either unprecedented performance features or familiar features that offer potential for significant improvements in performance and cost. It creates such a dramatic change in processes, products, or services that they transform existing markets or industries, or create new ones.

Fuzzy Front End

The early stage of the radical innovation process is ripe with opportunity, but it is also devoid of many definitive facts. Due to its high degree of ambiguity, this development phase has become known as "the fuzzy front end."

New Management Approaches

New competencies are required to address the challenge of radical innovation project management. High levels of uncertainties - technical, market, organizational, and resources - create extraordinary challenges for project management. The problem of multiple dimensions of uncertainty is complicated by the fact that the uncertainties interact with one another. “For radical projects to mature, uncertainty must be reduced on all four dimensions. At the same time, if you try to eliminate all uncertainty and control every risk, you'll find yourself frozen in place, never doing anything new.” (Christopher Meyer)

There is practical value in understanding the patterns in and the differences between evolutionary incremental innovation projects and revolutionary radical innovation projects. This understanding can help you apply right management practices to different types of innovation projects and make the course of radical innovation shorter, less sporadic, less expensive, and less uncertain.

... and much, much more!